Definition

Purpose
Refers to a forward-looking statement that captures the desired future state or impact the brand aims to achieve. It is the overarching goal or aspiration that drives the brand and business. Its raison d'être.
innovation
sports

To bring inspiration and innovation to every athlete in the world

Social Mission
Represents the specific actions or activities the brand undertakes to fulfil its vision. It outlines how the brand will work towards achieving its goals and making a difference in the world.
innovation
sports

Make a nutritious breakfast an everyday reality for 100 million school children by 2030

Is your organization truly interested in designing and deploying Brand Purpose?

Do you have a clearly articulated brand purpose?